Nov 12
First expression of interest
Reach out to your first office and let Maia watch for a match.
"You expressed interest. Maia is watching for the match."
Earned
Maia
Every milestone is permanent, the brand keeps every one it earns. Sarah is twelve buyers from Crown.
AccomplishmentsDemo
Sarah's wins.
11 of 15 unlockedHeirloom Honey has unlocked eleven milestones in six months. Maia is watching for the next.
4 in progress, ranking the next push
Wins ledger
You have unlocked 11 of 15.Maia is watching for the next.
11Unlocked4In progress0Locked
MaiaYou are twelve active offices from the 50-account Crown milestone. At your reorder cadence, that lands by mid-July. Stay the course.
Spark
First-time milestones. The hardest yards.
Nov 19
First sample shipped
Send your first taste-test box. The first jar always feels heavier than the rest.
"Wildflower 8oz to Loop Creative. They tried it Tuesday."
EarnedDec 3
First confirmed order
An office votes with their wallet. The signal you've been waiting for.
"PO-1001, Loop Creative, $148. The first of many."
EarnedDec 10
First Stripe payout settled
ACH lands in the bank account. The unit economics get real.
"$128.76 net of commission. You earned every cent."
EarnedRise
Repeat wins. The brand is finding traction.
Jan 8
First reorder
An office comes back without you asking. The flywheel kicks in.
"Loop Creative reordered the wildflower. They love the buckwheat too."
EarnedFeb 14
10 orders
Double-digit orders. The brand has traction worth measuring.
"From scrappy to steady-state in 12 weeks."
EarnedMar 4
First office becomes a repeat buyer
Three orders from the same office in 90 days. You earned the slot.
"Loop Creative passed the three-order line. They are yours to keep."
EarnedMar 29
25 active office accounts
A quarter-hundred offices on the catalog. The brand is on the map.
"From two to twenty-five in five months. The slow way works."
EarnedApr 22
First 100 orders
Triple digits. The product-market fit is no longer hypothetical.
"Order 100 was Bucktown Bookkeepers, a 3-jar starter case."
EarnedApr 30
$10k month
A five-figure month. The kind of month you tell your accountant about.
"$11,406 gross in April. The buckwheat outsold the wildflower for the first time."
EarnedApr 15
Maia voice locked at 90+
Maia's voice fingerprint matches yours, draft after draft.
"92 average voice match across the last 30 drafts."
EarnedCrown
The summit. Every brand has its own.
In progress
50 active office accounts
Half a hundred buyers, all warmed by sample, fed by reorder.
76% there
"38 of 50 active accounts. Twelve more buyers to crown."
In progress
$100k year
Six figures of revenue across the catalog. The first big number.
42% there
"$42k YTD. The runway is short, the trajectory is steady."
In progress
5 SKUs in regular rotation
Five products, each with their own buyers. A real catalog, not a hero SKU.
60% there
"3 SKUs shipping weekly. Buckwheat 22oz and Linden Blossom round out the five."
In progress
Offices in 5 cities
From Wisconsin to the rest of the map. The brand is no longer local.
40% there
"Chicago and Madison are warm. Minneapolis and Milwaukee are next."