Maia
Sarah finished onboarding six months ago. Keeping the checklist around as a record and as a reset for new hires.
WelcomeDemo
Heirloom's first week on Crescence.
ActivatedNine steps. Sarah cleared them in 18 days, faster than the 30-day median for indie food brands.
All wrapped.
Heirloom is fully activated. Maia takes it from here.
100% complete ยท onboarding finished January 22, 2026
MaiaAll nine steps cleared. The brand graduated from new-account watching to steady-state cadence ages ago. This page now lives as a reference if you onboard a new teammate.
- Done
Create your brand page
RequiredHero photo of the apiary, founder's note about the slow way, three honey SKUs.
Completed November 12, 2025
- Done
Add 5+ products with images
RequiredWildflower, Buckwheat, Linden Blossom, Smoke and Salt mix, Matcha tin (limited).
Completed November 15, 2025
- Done
Connect Stripe Connect
RequiredReceive ACH payouts directly from settled orders. 13% commission, nothing else.
Completed December 4, 2025
- Done
Calibrate Maia's voice
RequiredSarah approved four Maia drafts in the first week. Voice match locked at 92.
Completed November 19, 2025
- Done
Express interest in 3 offices
RequiredLoop, Fulton, Lakefront. Two matched and converted to sample within 14 days.
Completed November 21, 2025
- Done
Reply to your first message
Loop asked about case pricing. Sarah replied in 38 minutes, beat the 4-hour-conversion threshold.
Completed November 22, 2025
- Done
Approve a sample request
Wicker Park requested a sample box, Sarah confirmed within an hour.
Completed November 25, 2025
- Done
Invite a teammate
Marcus joined as Operations and Maya as Marketing. Three-person team, on the same inbox.
Completed January 8, 2026
- Done
Upload a hero video
30-second time-lapse of a frame being uncapped. Brand pages with a video convert 1.6x.
Completed January 22, 2026