Intellectual property policy

1. Who owns what

Brand operators retain all right, title, and interest in their product listings, photography, copy, logos, and brand marks. Crescence does not claim ownership of brand content.

The Crescence platform itself, including the software, the design system, the Maia AI assistant, and the trademarks “Crescence” and “Maia,” is owned by Crescence Inc. and protected by copyright, trademark, and other intellectual-property law. You may not copy, reverse engineer, or create derivative works of the platform except as the law expressly permits.

2. License you grant by posting content

When a brand posts content on Crescence, the brand grants Crescence a non-exclusive, royalty-free, worldwide license to display, reproduce, and distribute that content through the Service. The full scope and duration of that license, including the post-termination tail used to fulfill outstanding orders, is set out in section 6 of the Terms of Service. This policy does not expand that license.

3. Reporting trademark or other IP infringement

If you believe content on Crescence infringes your trademark, trade dress, patent, publicity, or other intellectual-property right that is not a copyright, email hellocrescence@gmail.com with the subject “IP report.” To let us act quickly, include all of the following:

• The right you are asserting, with its registration number and jurisdiction where one exists (for example, a USPTO trademark registration number).
• The specific content you say infringes, identified by a direct URL to the storefront, listing, or message.
• An explanation of how the content infringes your right, including any likelihood-of-confusion basis for a trademark claim.
• Your name, the rights holder you represent, your relationship to that holder, and your contact details.
• A good-faith statement that the use is not authorized by you, your agent, or the law, and that the information you provide is accurate.

4. Copyright is handled separately

Copyright infringement has its own statutory notice-and-takedown procedure under the DMCA. Do not use the trademark process above for copyright. Send copyright notices and counter-notices to our Designated Agent following the DMCA Copyright Policy.

5. How we respond

We review every complete report. Where a report is well-founded, we may remove or disable the disputed content, notify the affected brand, and, for repeated or willful violations, suspend or terminate the account. We forward the substance of your report to the affected brand so they can respond, and we keep you informed of the outcome. We do not adjudicate ownership disputes between two parties; where a dispute is genuinely contested, we may keep content disabled until the parties resolve it or a court rules.

6. Counter-claims and good faith

Submitting a knowingly false infringement report wastes the affected brand's time and may expose you to liability. If your content is removed and you believe the report was mistaken, reply to the notice we send you with your basis for the use, and we will weigh it before any further action. Brands keep the contractual protections in the Terms of Service throughout this process.